Thursday, 18 December 2014
Based on what we've seen in 2014, what can we expect in the digital marketing world in the coming year? How should digital marketers prepare themselves? Now it’s the right time that we look ahead to what will be the major trends in digital marketing in 2015. In the coming year, content marketing will...
Tuesday, 9 December 2014
Sunday, 23 November 2014
Twitter began with simplicity in mind- It started as a text message service and has transformed into a global service but has always revolved around bringing people closer to their interests. Your business is of someone’s interest...so are you on Twitter?
500 million Tweets are sent out a day. There are 230 million active users on Twitter. Do you use Twitter? Have you thought about the basics?...
Friday, 21 November 2014
We know that E-commerce is at a very nascent stage in India. Everyday, we come across new player in this realm with bunch of similar services and products with some tweaked features.
As I told you in my earlier blog about my observations and recommendations based on study of top 3 eCommerce giants of India. To my observations, I was not very surprised to know that all 3 companies which are valued...
Thursday, 20 November 2014
The $4 billion Indian e-commerce market is witnessing aggressive competition from global giants as well as home-grown players. Led by increasing Internet penetration and youngsters shopping online, India's e-commerce market has seen huge growth in the past few years.
Given the country's large consuming public, people do not have the required access to goods but e-retailing today is one of the...
In my last blog, FLIPKART's DIGITAL MARKETING STRATEGY DECODED, I mentioned that 21st century belongs to India and yes, when we see Seattle-based Nasdaq-listed e-commerce company Amazon entering India by launching its market place model immediate after India allows 100 per cent FDI only in Business to Business (B2B) e-commerce and not in retail trading online and this shows how important it...
India has been recently added into emerging and ever shining Digital world and eCommerce has played very vital role besides mobile and internet penetration. In such scenario, every top investors are trying their best to leverage this opportunity as every top leader of the world has admitted that 21st Century belongs to India and the pace at which innovations are taking place in this realm is something...
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